Consumer behaviour Essay Example | Topics and Well Written Essays - 5000 words

Consumer behaviour - Essay Example efines what constitutes marketing, explores the dynamics of consumer motivation, and then links these conceptions with consumer behaviour, using relevant examples, to understand how marketers respond to consumer behaviours and serve to influence them. Personal self-reflections by the researcher involving two consumption scenarios, with focus on the Tu clothing line by Sainsbury’s and the smartphone company, Blackberry, are explored in order to justify or refute theories of motivation, consumer behaviour and marketing that are investigated in the report’s review of literature. The explorations of theory versus real-world experiences in consumer behaviour and marketing underpin a relevant discussion about the relevancy of various motivational and behavioural models. By evaluating theory and then applying it to real-life consumption decisions, it provides a framework by which to critique various theoretical models or provide ample support for their viability and relevancy in what drives consumption decision-making. Exploration of secondary research underpins the investigation of primary research reflection and establishes a conceptual framework of best practice for today’s marketers that are marketing products to consumers fitting my personal target market profile. Marketing is a set of activities within an organisation that attempt to communicate a product or service’s value to potential or existing customers, with the intention of ensuring sales of these goods or services. Marketing is a series of different processes which assist in satisfying the needs of important target customers that effective describe the benefits that customers will receive by selecting one company’s products over a competitor (Kotler and Keller 2009). There are many techniques involved in an organisation’s marketing process, including selection of desirable target markets through segmentation and analyses of consumers and other market conditions. A firm must understand consumer

Obesity in New Orleans Essay Example | Topics and Well Written Essays - 500 words

Obesity in New Orleans - Essay Example That ... would be like a 5-foot-8-inch person weighing 197 pounds. The National Institutes of Health defines morbid obesity as a BMI above 40." (Graves). New Orleans is the city that loves to eat. It's no wonder, that this passion is reflected on the appearance and health of dwellers. The estimated quantity of overweight people in the New Orleans is 60% percent. The officials say it is obesity that is the cause for most diseases the New Orleans dwellers suffer from. They also add that the obesity-related diseases account for more than half of Louisiana's health care budget. (Sell) In 2005 Men's Fitness ranked New Orleans the seventh fattest city in the country. In 2004 it was on the twenty second place. The quantity of obese people in New Orleans is growing rapidly with each passing year, and thus the quantity of those, who suffer from the obesity-related diseases, also increases. New Orleans dwellers become less active, and eat more. One of the reasons of this process is that the fast foods are gaining popularity in New Orleans, the same as in the other American cities. The contemporary pace of life often doesn't allow time for cooking at home, thus the families either eat out, or order food home. It is rarely that families order home healthy foods like salad.